Considering the impacts of the current economic, regulatory, and legal environment, particularly involving food, the risk of a product recall with crippling economic loss is now on the radar screen of a great number of businesses. While many have Product Recall Plans, few have fully-functioning, tested plans. It has become an imperative that a business be prepared with a fully-functioning, tested plan that will not only effectively address the functional retrieval of products but also to prevent the devastating effects of the “publicity impacts” in the first hour—the golden hour.