If you thought products liability covered all the losses, you would be wrong. Tylenol was a good example! Hudson Beef and Jack-in-the-Box were better! Seafood is no exception. Accidental Product Contamination and Malicious Product Tampering can be vital coverages to address the cost of recall, loss of gross profit, your product replacement cost and the market rehab expenses for a food business in a contamination event. Extortion coverage can be added for those with A & P contracts, among others. It was reported that Jack-in-the-Box experienced an 85% drop-off in sales due to the bad press and tainted consumer perception. A number of food businesses, who experienced a contamination event and having no experience in handling such a media circus, handled the public relations damage control by themselves with no advice. Many have spent thousands, if not millions, in developing a brand name. Would you spend a few thousand dollars to protect your brand name in a contamination event? There is no coverage under any of your standard policies. Your lost earnings from losing account, transportation costs, radio, television and print announcements, chemical analysis, additional salaries, warehouse costs, and the cost of public relations experts are all excluded in your liability and package policy (although some packages do provide minimal coverage for some of these items). Can the loss of a large customer cost you $250,000 or more?